Hawx Burger Bar & Electro Lounge
Opening a business is a challenging task for anyone. Opening a restaurant, I would say, is a tad bit more difficult given everything that it takes to open and run a restaurant. This website design was to correspond with the opening of the restaurant Hawx Burger Bar & Electro Lounge.
The burger industry is a competitive market, locally as well as on a national level. The focus of this website was to be as optimized and as ready as it needed to be to go up against an arena of established burger restaurants.
In order to accomplish these goals, there were several factors that NEEDED to be included in the Hawx Burger Bar & Electro Lounge website:
- Readable & Responsive Menu (not a separate PDF download)
- A sleek & modern aesthetic to correspond with the theme
- Easy and simple navigation
Obviously, the responsive menu was integral for it’s success and SEO ranking-abilities. The monochromatic aesthetic juxtaposed with the vibrant and high-definition food photography gave a balanced, yet unequivocal focus on the star of the show – the handcrafted burgers. The hamburger is a ubiquitous food in American culture; thus, showing an artistic level of showcasing the handcrafted burgers proved integral in the success of this website.
The website continues to thrive – for both returning and new customers alike. The evergreen approach for the Hawx Burger Bar website and its minimalist facade proves that it doesn’t need a redesign anytime soon. On an SEO standpoint, it currently ranks within the first 10 results for “Burgers San Antonio,” as well as ranking above a few local and national-chain favorites.
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