8 Website Design Trends for 2018

Every year, there is always a list that predicts / informs on the latest style trends. Website design trends are no exception – and constantly evolve in style depending on the type of industry, look, and feelings they are intended to convey. Some website design styles have overstayed their welcome (flat design), while other styles such as video backgrounds and focusing on mobile UI design elements over desktop design continues to grow and become industry standard. Whereas simplicity thrived a few years back, there is more prevalent direction toward more experimental, graphic, and artistic directions from brands across all industries and spectrums. Below are some of the most noted Website Design Trends for 2018:

 

Vibrant & Saturated Color Themes

With High-definition and retina displays being the standard in displays across most mediums, the use of overly saturated and vibrant uses of color on websites is being embraced. As trends always come and go, one design trend that has shown little sign of slowing down has been the use of colored gradients and double exposure images.

 

Design Mobile-First

When thinking about website design, it has almost always been an industry standard to design the website with the desktop version first. Now, it is almost if not more important to be thinking in terms of mobile phone UX and adapting that design layout for all other platforms. Since over 60% of websites are now being navigated through mobile devices, no longer can the mobile version of a website be overlooked – it must be prioritized through its framework in order to be just a vital to company’s brand as is their desktop version.

Asymmetry / Overlapping Grid Elements

This growing trend seems to rely on catching a user’s eye to focus on design elements deliberately meant to not be symmetrical. The lack of symmetry and playing with position is  a stark contrast to the ordered and balanced design elements users may be used to seeing. The overlapping styles can be used to connote a brand’s avant-garde perspective or their unique selling position in order to stand out from what some may call “formulaic website design elements” we are used to seeing.

 

Shadows

It’s almost a unanimous consensus in the design industry that flat website design is no longer the “IN” thing to do – although not entirely irrelevant, flat design is showing a sense of evolution through the use of subtle shadows and playing with the usage of colored gradients and parallax elements to give more depth to what can appear to be an insipid design.

Typography

Playing with typography and experimenting with different, albeit risky font choices, and has been showing up in many company designs. Integrating simple design elements are not enough to get your message across – so if you have a bold statement to make, this is the time to do it bold – literally. Playing with font thickness, kerning, line spacing, and font combinations is a creative free-for-all, giving you the freedom to be as bold as you’d like to be.

 

Brutalism

I will admit, this website design aesthetic came out of left field for me. This is technically not a type of “design”; rather, it is the anti-design, as it does not follow any standard UI design elements found in most websites. This risky choice of design has been used by a few top brands, and they seem to embrace the unconventional point-of-view that can either work for, or against you.  

Sticky Navigation on Mobile

Sticky navigation menus are not a new thing – but the convenience of not having to scroll to the top of the page is becoming more and more vital as, it appears through my personal perspective, people are getting lazier and lazier every single day. God forbid the task of scrolling to the top of the page be too much to ask – and therein lies the continued presence of sticky menus.

This does show a more vital use when it comes to mobile website design elements, as it offers the convenience to have a call-to-action always within reach as well as promotes the user to navigate beyond the homepage – resulting in a higher-engaged user for your website.

Video isn’t dead

We already know video is not going away anytime soon – as it gets more popular year after year. The issue of video with website design was two-fold: on one hand, it looks great when viewed on a desktop – on the other, the same could not be achieved through mobile, as video backgrounds cannot be able to be played automatically due to data plans, load times, etc. In addition, the load times on video background on mobile can be compressed in order to not affect loading time – however, in instances such as news websites or shopping, videos may do more harm than good in distracting your user from doing what you want them to do on your site. Utilizing video and video backgrounds is all about strategy and judging whether or not it is right for you personally.

 

 

 

 


Sources:
https://snappages.com/blog/2017/09/26/what-s-new-gradients-shadows-and-3d
https://www.awwwards.com/websites/colorful/
http://www.designyourway.net/blog/inspiration/the-usage-of-bright-and-vibrant-colors-in-web-design/
https://www.impactbnd.com/examples-of-effective-mobile-website-design
https://blog.hubspot.com/marketing/mobile-website-design-examples
https://www.awwwards.com/web-design-trends-for-2017.html
https://www.webdesignerdepot.com/2011/10/asymmetrical-balance-in-web-design/
https://apiumtech.com/blog/typography-trends-modern-web-design/
http://smashinghub.com/leveraging-the-power-of-video-in-web-design.htm
https://envato.com/blog/video-backgrounds-web-design-trends-usability-best-practices/
https://medium.com/froont/weekly-inspiration-6-brutalist-websites-91b12bb74007
http://brutalistwebsites.com/
https://www.smashingmagazine.com/2009/04/5-simple-tricks-to-bring-light-and-shadow-into-your-designs/
https://mobiforge.com/design-development/mobile-friendliness-101-how-to-build-a-fixed-navigation-bar

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