Your company's digital marketing strategy is a lot more than how well you rank (or don't rank) on Google. It is not indicative of how successful you are, but it is largely due to how strong your SEO strategy is. Now that you’re online, where do you rank? What page are you on? You’re competition is most probably within the first 3 pages, and the "big dog"s in your league are most definitely ranked in the first page.
In regards to ranking to as close to Page 1 on Google as possible, there are several determining factors that play into the ever evolving Google ranking algorithms.
Keywords: Is your website playing the right chords for your target audience? There’s more than one way to describe your product or service, it’s being conscious about what exactly your audience is searching for so that when they search, you’re right there waiting for them.
Local, State, National Listings:Like the yellow pages back in the '90s, if you’re not listed, do you even exist? It’s imperative you not only be listed within the major search engines, but indexed with them as well. Show the world you exist, because your competition is.
(sem) search engine marketing
SEM, or Search Engine Marketing, relies on a concept completely opposite of SEO (Search Engine Optimization). Whereas with SEO you rely on making impactful and strategically compelling content in order to rise through the ranks of search engines such as Google, Bing, and Yahoo - with SEM, none of that is necessary. Some people may refer to SEM as “PPC (Pay-Per-Click)”.
How it works is simple: You place a bid on certain keywords within the context of your website/business in regards to your products/services. When a potential customer searches those terms, your website would appear within the first or second page (IMPRESSION). If that potential client clicks on your result, then what you pay is that click – hence the term pay-per-click.
digital marketing: miscellaneous
Digital/Online Marketing is more than just SEO & SEM. Other Digital Marketing Services that we offer include:
Keep up with your current clients, as well as your leads (hot/cold) through email marketing.
Email Drip Campaigns
Organic/Paid Lead Follow-ups
Get the advantage on your SEO Strategies as well as Offering Engaging Content for your audience.